Goal The rebrand of Pizza on the Park aimed to reflect the authenticity of Italian dining, aligning with its all-Italian chef team. The previous neon pink branding felt out of place, so a fresh, inviting identity was needed. Role I led the rebranding, creating a cohesive visual identity with a fresh logo and a sage-toned palette inspired by the Amalfi Coast. I also designed the storefront and in-house materials—including menus, posters, and signage—to establish a consistent, quality-driven look. Outcome The rebrand repositioned Pizza on the Park as an authentic Italian dining destination. Revenue saw a significant increase, and the restaurant is now a top contender in Bristol’s oversaturated pizza market.