Hip Chef!
"Hip Chef - The new millennial food kit service!
Delicious, organic, gluten free, vegan, fresh, frozen, microwavey meals - it’s unbelievable! Our super customisable brand caters for our dear millennials dietary restrictions and sensitivities".
The trivial concept of a food subscription box has catapulted into the mainstream and has a new-found popularity with millennials – combined with the uprising of ethical consideration in recent food trends, the brand Hip Chef provides an all-in-one solution.
The use of bright, fun packaging and punchy buzzwords can mislead consumers, making products appear trendy, healthy and ethical. It’s not until you look closer that you realise how we can easily be deceived by these trendy diets.
The Process:
The food is made from laser cut plywood, then hand painted and varnished.
The container is handmade, using a vacuum former and a wooden form I created.
The packaging – a combination of photography, illustration and graphic design (made on Photoshop).
The stickers – Made on Procreate.
Front of the packaging – saturated with millennial ‘buzzword’ stickers.
Bottom of packaging (in small) – List of awful, unrecognisable ingredients and terrible nutrition labels. (Always look on the back to avoid deception!)