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Editorial piece on the article ‘7 Deceptive Terms Food Marketers Use To Manipulate Shoppers’.

"Research shows that the more label conscious you become, the more likely it is you’ll be fooled into buying a product via deceptive labelling. 

It can happen to the best of us; these days water is being labeled “gluten-free”. 


Have you been duped into buying a product you thought was healthy, only to take a look at the nutrition label on the back once you’re home and realise that it’s full of preservatives, sodium, and refined ingredients? 


Pay attention to the labels on the back of the packaging, not the front!" - Ashley Linkletter

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